Inatu Current
2025 – present · Brasília, Brazil
Co-founder · Data-driven berry cultivation
Co-founded a berry farm in a crop that is still new to Brazil, using it as a live testbed for data and AI in agriculture.
- Built a farm-wide data system that captures every irrigation pulse and the harvest of each individual plant, creating plant-level datasets that guide irrigation and harvest decisions.
- Lead a 5-person team end to end, from agronomy to software, and own the technical roadmap.
Terra Lab
2023 – 2025 · Brasília, Brazil
Co-founder · Data analytics for Brazilian SMEs
Brought data analytics to small businesses with no structured data, often not even saved sales records.
- Served 12 clients in 18 months, turning unstructured information into organized datasets and giving owners a clear, data-backed direction for their business.
- Closed the company after recognizing the work had become bespoke consulting rather than a scalable product; carried those product lessons into Inatu.
Banco do Brasil
2021 – 2023 · Brasília, Brazil
Intern · Digital Experience & Design
Joined the team redesigning the website of Brazil's oldest bank, one of Latin America's largest financial institutions, designing new pages and user journeys.
- Learned to read digital-experience data and translate user metrics into design decisions.